Royal Enfield launches Thunderbird 350X, 500X
The Royal Enfield Thunderbird 500X will be priced at Rs. 198,878 (ex-showroom Delhi) and the Thunderbird 350X will be priced at Rs. 156,849 (ex-showroom Delhi). (Source: Abhimanyu Chakravorty)
Thunderbird, Royal Enfield motorcycles on Wednesday launched the Thunderbird X – a new factory-built, custom motorcycle that seeks to merge classic with contemporary vibes. At the press launch in New Delhi today, President Royal Enfield Rudratej (Rudy) Singh said the new bike has been thought through with customisation in mind given that the Thunderbird has always been very evocative among enthusiasts.
While the Thunderbird X retains most of the features from the previous model – Thunderbird 350, 500 – the new motorcycle is slightly bolder in its appearance given its pop-up colour scheme matched to an overall blacked out theme. The Royal Enfield Thunderbird X will be available in four new colours: Getaway Orange and Drifter Blue for the Thunderbird 500X and Whimsical White and Roving Red for the Thunderbird 350X.
Thunderbird X will be available at Royal Enfield dealerships across all major cities. The Thunderbird 500X will be priced at Rs. 198,878 (ex-showroom Delhi) and the Thunderbird 350X will be priced at Rs. 156,849 (ex-showroom Delhi).
Design Philosophy
Speaking about the design philosophy behind the new Thunderbird X, Singh said the new motorcycle is nothing but the learnings of all of Royal Enfield users put together to unlock more of a Thunderbird kind of evocative acceptance. “Our segmentation is different from people.Singh strongly believes in the idea of self-expression, a concept Royal Enfield has always identified itself with. Decidedly, the new Thunderbird X aims to target youth who want to take self-expression to a new level. “Our segments are self-expression and exploration, and it cuts across age. Every time we do a Thunderbird X, it will unlock those fence-sitters who are waiting to move into choosing a product.
Colour Scheme
As is evident, the pop-out colour scheme and graphics has a slightly urban exploration angle to it. “Based on your personality, you could choose between various colour schemes. But I would still call it Thunderbird and its clearly a Thunderbird narrative. The role of Thunderbird hasn’t changed for 18 years and will not hopefully for 50 years.”
The Royal Enfield Thunderbird 500X will be priced at Rs. 198,878 (ex-showroom Delhi) and the Thunderbird 350X will be priced at Rs. 156,849 (ex-showroom Delhi). (Source: Abhimanyu Chakravorty)
Thunderbird, Royal Enfield motorcycles on Wednesday launched the Thunderbird X – a new factory-built, custom motorcycle that seeks to merge classic with contemporary vibes. At the press launch in New Delhi today, President Royal Enfield Rudratej (Rudy) Singh said the new bike has been thought through with customisation in mind given that the Thunderbird has always been very evocative among enthusiasts.
While the Thunderbird X retains most of the features from the previous model – Thunderbird 350, 500 – the new motorcycle is slightly bolder in its appearance given its pop-up colour scheme matched to an overall blacked out theme. The Royal Enfield Thunderbird X will be available in four new colours: Getaway Orange and Drifter Blue for the Thunderbird 500X and Whimsical White and Roving Red for the Thunderbird 350X.
Thunderbird X will be available at Royal Enfield dealerships across all major cities. The Thunderbird 500X will be priced at Rs. 198,878 (ex-showroom Delhi) and the Thunderbird 350X will be priced at Rs. 156,849 (ex-showroom Delhi).
Design Philosophy
Speaking about the design philosophy behind the new Thunderbird X, Singh said the new motorcycle is nothing but the learnings of all of Royal Enfield users put together to unlock more of a Thunderbird kind of evocative acceptance. “Our segmentation is different from people.Singh strongly believes in the idea of self-expression, a concept Royal Enfield has always identified itself with. Decidedly, the new Thunderbird X aims to target youth who want to take self-expression to a new level. “Our segments are self-expression and exploration, and it cuts across age. Every time we do a Thunderbird X, it will unlock those fence-sitters who are waiting to move into choosing a product.
Colour Scheme
As is evident, the pop-out colour scheme and graphics has a slightly urban exploration angle to it. “Based on your personality, you could choose between various colour schemes. But I would still call it Thunderbird and its clearly a Thunderbird narrative. The role of Thunderbird hasn’t changed for 18 years and will not hopefully for 50 years.”
What has changed
In a first, the Thunderbird X comes with alloy wheels and tubeless tyres. It also gets a ‘gunslinger’ styled single seamless seat (previous model has two separate seats) coupled with the new grab-rail and shortened rear mudguard. The motorcycle does sport a cleaner and less cluttered look and feel.
In a first, the Thunderbird X comes with alloy wheels and tubeless tyres. It also gets a ‘gunslinger’ styled single seamless seat (previous model has two separate seats) coupled with the new grab-rail and shortened rear mudguard. The motorcycle does sport a cleaner and less cluttered look and feel.
What has not
The drive train of the Thunderbird X is exactly identical to the older Thunderbird 300 and 500 cc motorcycles. No changes here. Also, users get the same standard front and rear disc brakes as in
The drive train of the Thunderbird X is exactly identical to the older Thunderbird 300 and 500 cc motorcycles. No changes here. Also, users get the same standard front and rear disc brakes as in
previous models.
HERE ARE THE SPECS
The Thunderbird X will be powered by Royal Enfield’s Unit Construction Engine (UCE). While the 500X is propelled by a single cylinder, air cooled, 499cc engine fed by an electronic fuel injection system which produces maximum power of 27.2 bhp at 5250 rpm and generates 41.3 Nm torque at 4000 rpm, the 350X comes with a single cylinder, air cooled, twinspark, 346cc engine which produces a maximum power of 19.8 bhp at 5250 rpm and generates a maximum Torque of 28 Nm at 4000 rpm.
The Thunderbird X will be powered by Royal Enfield’s Unit Construction Engine (UCE). While the 500X is propelled by a single cylinder, air cooled, 499cc engine fed by an electronic fuel injection system which produces maximum power of 27.2 bhp at 5250 rpm and generates 41.3 Nm torque at 4000 rpm, the 350X comes with a single cylinder, air cooled, twinspark, 346cc engine which produces a maximum power of 19.8 bhp at 5250 rpm and generates a maximum Torque of 28 Nm at 4000 rpm.
Pricing Strategy
Outlining the company’s pricing strategy, Singh said, “Our philosophy on price is part of a larger strategy of being authentic and accessible. We don’t necessarily want to do something which is authentic and appealing, but not accessible. We don’t have to make a killing on everything. I believe this will go down well with the new franchise.”
Outlining the company’s pricing strategy, Singh said, “Our philosophy on price is part of a larger strategy of being authentic and accessible. We don’t necessarily want to do something which is authentic and appealing, but not accessible. We don’t have to make a killing on everything. I believe this will go down well with the new franchise.”
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